It doesn’t matter whether you were Elon Musk or the small local entrepreneur starting a new venture with nothing more than a few landing pages and 50 paying customers, entrepreneurship is one of the most enduring tasks you will ever face. Which is why an entrepreneur should know how to relax. This sounds too much contrarian to what the pundits advice everyone should do around New Year – recaps, New Year resolution and tons of other mentally intensive exercises. If you are an entrepreneur experiencing slight unnatural confusion for no reason, even depression as if something is closing back inside you, know that it is not real. It is just the peer pressure. Here are a few things you should avoid this new year:
In a world obsessed with achievement relaxation and doing nothing is anathema. Be inactive. No New Year resolutions. No aggressive recaps and personal statements. Leave them for the next month and see if you still feel like doing after you see that the pressure has subsided. Do something which you always wanted to do but never really fit your personal statement or the story you used to tell to yourself. Perhaps a yoga class? Or a drive to that nearby place which always seemed so far? Whatever it is.
Embrace the spirit of new year
What does Spirit of New Year even mean? It is unreal. It doesn’t exist. It’s a breeze. It’s a marketing gimmick to encourage consumption. That’s all. And still, some people get depressive tendencies around this period. Act normally. Pay attention to man-made gimmick that wrecks your natural bio-rhythm for no reason.
Not thinking of your customer
If you still have to keep your mind active and engaged during New Year this is probably the only direction you can put yourself into. How did you make your first paying customers’ lives easier? What did you do for them? Can you describe the happiness, the reasons they feel happier because of you? The rule of thumb is to win the love of your customers.
Stay away from technology
No emails. No HTML templates with ribbons to be sent to all your customers with a click of a button. Everyone else does this till the point of annoyance. Detach yourself from technology and help them do the same. At the most you can contact your top customers, hear their voice and personally forward season’s greetings.
No self assessment
Abhor from mentally intensive exercises of the type of New Year resolutions and self-assessments. Let your mind wander with no guilt, not even sense of reward. Unbound its fetters. Avoid structured exercises of any sort until at least the second week of January. Live with the fact that you have done the best you can in your best efforts. That will help you live in the presence, a cherished gift so few of us experience nowadays.
By Damilola Faustino