Another day and another number 1 song backed by viral videos on Tik Tok. I’m taking it that you know what TikTok is, but if you don’t, let me refresh your memory.TikTok is basically an app for making and sharing short videos with music where creators have all sorts of editing tools and filters you find on other social media apps like Snapchat and Instagram. The app has gained popularity as a tool for following people and being followed by other people. It is now reportedly 500 million strong in active users so you can get a sense of how videos could easily go viral and your favourite artists have started jumping on it.
Roddy Ricch’s debut studio album, Please Excuse Me for Being Antisocial, entered the Billboard 200 at No. 1, with an impressive 101,000 equivalent album units. The breakout hit from the project, “The Box,” has received a boost from a TikTok meme centering on a squeaking sound in the beat.
Just last week, despite what seemed as desperation his best and most outlandish efforts, Justin Bieber could not get to No.1 because of the viral success of Roddy Ricch’s “The Box”
The Box is already Roddy’s highest-charting hit as a lead artist to date, debuting at No. 47 for the tracking week ending December 12. Prior to the song, the Compton rapper had only reached the upper half of the Hot 100 with Grammy-nominated appearances on Nipsey Hussle’s “Racks in the Middle” (No. 26) and Mustard’s “Ballin’” (No. 16)