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It’s not something new that Tinie Tempah is one of the most stylish men on the London fashion scene so it was only a natural progression for him to step into the world of design. And at the just concluded London Men’s Fashion Week, Tinie revealed his new brand line ‘What We Wear’.



The collection was a breath of fresh air and hit the nail on the head , something that most of his predecessors do not achieve. Fashion isn’t an easy business to get into and an industry which takes no prisoners but Tinie got  it right and the collection looked both pragmatic and attractive. What We Wear’s first offering for a first collection was a very good attempt. Talking to the press backstage at his show, Tinie said he had been working up to his first fashion show for two years now and that he sees him self as a creative and hates the idea of being defined as one thing. We’re excited to see what he does for SS’17.


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