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Tomorrow Calls In Idma-Nof’s A/W ’17 Collection

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Written By Ugochi Obiajunwa

Idma-Nof gives an exclusive peek at latest Autumn/Winter ’17 collection tagged ‘Tomorrow Calls‘.

Inspired by daily commute by students in Lagos, the fast rising womenswear brand shows off intricate details on pieces for Autumn/Winter ’17 that come after their debut S/S17 ‘5 EYES’ Collection.

Known for her artsy details, the fashion brand stays true to her love for “bold aesthetics” “originality,” and exciting “craftsmanship” which comes to the fore in the new collection.

Exaggerated padded jackets, check shirts with graphic and sash details, ‘pleather’ pants, cape detailed dresses featuring standout graphics amongst other bold androgynous pieces make up this collection.

Inspired by the daily commute of students in Lagos metropolis, the collection sets education as its central theme.

Looking at it (student’s daily commute) as a journey to tomorrow’s dreams and aspirations come to mind.

The brand’s creative director Mfon Ogbonna notes that:

With bold graphics and diverse textures, it speaks to the unpredictability of the journey while capturing the energy and relentless spirit of her muse“.

Taking the role of her muse, she eulogized the journey; “There’s a bridge and there’s a river that I still must cross as I’m going on my journey. 

“There’s a road I have to follow, a place I have to go. Well no-one told me just how to get there. But when I get there I’ll know”.

Take a peek at the campaign in the gallery above.


Photographer– Kosol Onwudinjor

Makeup – Adella

Hair– Bernard O

Models– Beth Model Management; Catch 22 Model Management; Few Models

Graphics– Laura Knoops


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