By Tunde Adediran
In 2018, there are no more music rules or gatekeepers. We have 7 track albums, 15 minutes album with 1 minute per song, albums released entirely on IGtv, and other forms of unorthodox music promotion.
Speaking of unorthodox music promotion, welcome viral dance challenges. These challenges seem to be taking over ‘the gram’ and the whole internet. If you want your song to do well in this new short-attention-span internet age then I suggest you look for a way to create a dance challenge that would go viral.‘Keke do you love me’, you still remember the song right? The challenge started by Instagram comedian Shiggy, on June 29. Spotify revealed that there has been a 90% increase in the song’s popularity since July 4th and at the time of writing the, Drake’s In My Feelings sits at over 230,000,000, that’s almost 1 million dollars off one song on Spotify alone. Twitter also reports over 2.3 million tweets about the challenge since June 29.
In 2016, according to Apple Music, Chance the Rapper took part in the #SoGoneChallenge and boosted Monica’s 2003 ballad “So Gone” by 233% and sales by 407% in a week’s time-span. Remember the 2016 hit Black Beatles? the song was backed by the #MannequinChallenge and saw a 170% increase according to Spotify.
Fast-forward a few months after the #inmyfeelingschallenge, we now have two popular viral challenges in Ciara’s come back hit Level Up and Lil Yachty’s Offset and Lil Baby-assisted track from his Lil Boat 2 mixtape, Mickey.The first part of the year is almost over and i’m pretty sure I won’t be wrong when I say keep your viral dancing shoes on because we still got some viral dance challenges left to do.
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