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Totally Ethnik Rebrands With Earthy Collection

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Written By Ugochi Obiajunwa

Ghana based brand, Totally Ethnik has undergone a rebrand with a new identity, Nadrey Laurent.

The Accra, Ghana based Ivorian fashion label, which was launched officially in 2013, kicked off its rebranding with a vibrant debut SS’17 collection tagged ‘Colours of Earth‘ which tells the brand’s “story of evolution“.

According to the brand’s creative director, Nadrey Laurent is a story of evolution, our inspiration for a new fashion brand, a more personal meaning and a stronger identity. On this new journey, we are propelled to dream bigger, push further, achieve greater. Nadrey Laurent is an invitation to an effortlessly chic yet undeniably refined lifestyle”. 

The brand’s new collection for Nadrey Laurent features an electrifying pop of colour and the expert lavish tailoring the brand is synonymous with.

The collection makes good use of earthy tones like mustard, orange, brown and desert sand in African fabrics including batik and ‘faso dan fani’ with rich lace, crepe, satin and knit fabrics amongst others.

Colors of the Earth” collection revolutionizes Nadrey Laurent’s mission to create apparels with appealing inspiration that convey Elegance, Luxury and Essence,” the creative director Marie Kipre shares about the collection.

This collection initiates the new journey by showcasing our potential to embrace a more unique personality.  It shows the warmth and beauty of our persona through colorful prints, orchid appliqués, sequins and other embellishments” she says.

See the looks off the debut collection in the slides above:


Photography– KlassyFilms

Models – Naadei, Kenza & Nii Otoo

MUA– Makeup by Asare

Stylist– Sarah Ferdjani

Accessories– Odara, Muggs Jewellery

Director– Mareep Production

Designer– Marie Kipre

Brand– @nadreylaurent www.nadreylaurent.com

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