Toymaker Hasbro has acquired gangster rap label Death Row Records, a label synonymous with West Coast gangster rap which counts Tupac, Dr. Dre and Snoop Dogg among its artists as part of a bid to grow its stable of family-friendly entertainment.In a statement, Hasbro CEO Brian Goldner celebrated his purchase. “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” he said
Death Row which was founded in 1991 by Suge Knight, The D.O.C., and Dr. Dre was one of hip-hop’s most influential labels, signing some of the biggest names on the West Coast.
The iconic label, however, filed for bankruptcy in 2006 after a series of lawsuits and the imprisonment of Knight. It has since changed hands several times, landing up with Entertainment One when it was bought for $280 million.