By Chineze Ogugua
Nike is still receiving backlash from critics after Colin Kaepernick’s appointment as the face of their brand’s new advertising campaign.
While many people (predominantly white), have uploaded videos on social media of them burning their Nike merchandise and denouncing association with the sporting kits brand, the president of the United States has also aired his views on the ad, and suffice to say he was not very pleased.
President Donald Trump was quoted in a statement as saying: “I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent.”
Meanwhile, the mayor of Kentucky city Coal Run, Andrew H Scott, also said he was “officially done” with Nike and the NFL and asked Nike to cancel an order.
Since 2016, there has been an outpouring of support for the former San Francisco 49ers player Kaepernick, who first protested by sitting during the national anthem in August 2016, later opting to kneel, of which other players followed suit, leading to criticism from President Donald Trump.
Nike released the ad as part of the celebration of the 30th anniversary of its “Just Do It” slogan. Its new advertising campaign, also includes ads featuring tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr and Seattle Seahawks rookie linebacker, Shaquem Griffin.
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