After a glamorous opening of the Africa International Film Festival (AFRIFF) at the new Filmhouse-IMAX, Lekki, Lagos, the real business of the one-week festival began on Monday with film screenings, industry sessions, master classes and other programmes, taking place simultaneously all over Lagos- from the Silverbird Galleria, Genesis Deluxe and Filmhouse-IMAX; to Maryland Mall, Ikeja and Afrinolly Space.
For nearly four hours, the African Film Consortium (AFC) held sway at The Palms, with filmmakers from different African countries and the Diaspora, who converged to rub minds on the future of cinema business in Africa.
Tagged “The Brand and Its Stakeholders”, the session, in conjunction with AFRIFF, was led by Mr. Mykel Parish, President of the AFC, and had moderators like veteran actor Richard Mofe Damijo and Brand Expert, Charles O’Tudor.
Funding was identified as one of the key problems faced by filmmakers in Nigeria and the rest of Africa.
Mr. Musi Waa, the founding president of the Cameroonian film industry, noted that there exists a better collaborative effort among Nigerians filmmakers and that’s probably why Nollywood is most influential when it comes to African entertainment. Discussing the issue of funding, he said “I think funding should be assessed on a global level. The major issue is that it is mostly restricted by national policies. Everyone should be able to share the same opportunities and platforms to allow creativity to be fully maximised. Due to challenges in the distribution channels, we should encourage local distribution and not put all our efforts into online distribution.”
Andy Boyo, a patron of the Association of Movie Producers (AMP), Nigeria and a patron the Actors Guild of Nigeria (AGN) says the key issue in Nigeria is trust; “creativity will go nowhere without trust- I seek to see a unified African film industry which I have tagged ‘Afrowood’, a collaborative effort that surpasses borders and cultural limitations.” He had previously initiated a Nollywood cinema idea which had mostly met with failure because of government interference and disbelief in the local brands.
An entertainment lawyer, Isioma Idigbe, advised filmmakers to leverage on intellectual property in order to assess funding, and to approach the production of film as a business through proper acquisition and subsequent security of intellectual property. “The industry can only be sustainable when the stakeholders and financial organizations can create a system where investment in film is seen as a viable business idea.” she concluded.
AFRIFF opened on Sunday with Nate Parker’s The Birth of a Nation, a film produced by American studio, 20th Century Fox.
Minister of Information and Culture, Alhaji Lai Mohammed who attended the ceremony at the new Filmhouse-IMAX in Lekki, said government is doing everything possible to turn to Nollywood for a new foreign exchange earner.
“Mr. President has shown his weight in the creative industry and has promised to do everything that’ll make it possible to transit from a creative industry to a creative economy. To this end, we are already in talks with the state governments and investors to build us studio facilities that equal those in Mexico, India and the U.S, to make filmmaking easier and increase the quality of our films.”
AFRIFF is a week-long programme that runs from November 13 to 19, showcasing about 155 world-standard feature, short and documentary films. Its schedule also encompasses talent development classes, industry workshops and creative discussions.