‘How to Get Away With Murder’ star, Viola Davis, is to join other celebrities including Céline Dion, Eva Longoria, Aja Naomi King amongst others as brand ambassador for L’Oréal Paris.
The brand took to Instagram to announce their newest addition to the family after she made her debut at an event in New York City, on Monday, September 9.
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“I believe that the greatest privilege is to be who you are. No apologies for your age, your color, anything! As long as you’re you and living up to who that is and what that means, you’re worth it. That’s self-worth.” By Viola Davis, our newest Ambassador, at her global announcement event . . . @violadavis #worthit #lorealparis #lorealparisfamily
The brand’s “Because You’re Worth It” campaign has gone on since 1973 and starting from this month, Viola Davis will be on all TV, print and digital campaigns for L’Oréal Paris’ Age Perfect line.
Viola in her following statement expressed her delight to be coming on board the L’Oréal family. She said:
“As a young girl, I wasn’t always told that I was smart, beautiful or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way.
“I believe it’s so important to build confidence in women from a young age and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.
“I believe that the greatest privilege is to be who you are. No apologies for your age, your colour, anything!
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As long as you’re you and living up to who that is and what that means, you’re worth it. That’s self-worth.”
Speaking on the announcement, the brand said;
“We are thrilled to welcome Viola as a member of our family. Viola’s tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It’.”
By Sarah Oyedo