By Sarah Oyedo
Ghana’s Virgil Abloh is taking no breaks. Right after his very successful show with Louis Vuitton, he goes right ahead to score another major deal with Nike, designing the “Queen” collection for Serena Williams’ return to the US Open.
Serena has always been known for her dramatic yet stylish appearances that indelibly leave an impression. This year, she returns to defend her title spotting outfits from the custom made collection “Queen”, a collaboration between Off White designer, Virgil Abloh, and Nike.
From the report by Vogue, she will be wearing the outfits throughout the competition in Queens, New York later in August.
The Virgil Abloh x Nike collection for Serena include tennis dresses, sparkling sneakers, and Abloh’s signature quotation graphics reading “LOGO” and “SERENA.”
Breaking away from the traditional white tennis kit, the dresses come in black and purple, and have a “ballerina-esque silhouette” inspired by Williams’ interest in dance. A tulle skirt flares out from the waist to allow for easy movement. With the iconic design, Abloh strives to blur the lines between sport and fashion which is quite evident in the stylish jacket, bodysuit and tutu and sneakers, all oozing strength, style and flexibility.
In an Interview, the world class athlete told Vogue:
“When I first tried on the dress, I felt very strong and feminine at the same time. It has all the really strong elements, from the leather to that really cool stretchy material, I felt so feminine in the tutu, which is probably my favorite part of it. It really embodies what I always say: that you can be strong and beautiful at the same time.”
Virgil said to Vogue:
“When I was thinking about outfits for Serena, I was thinking about her playing the game and her aesthetic while she is. Also about the confidence that’s needed while playing at the top level of tennis. This is very far from a design-by-numbers project. As you can tell by her personality in her play, she’s very much involved in her aesthetic. She has a level of creativity with how she expresses herself in terms of clothing in any event, so I made everything with her logic in mind. We traded images and there was a lot of back-and-forths to get this done in short order.”
Serena will appear in her new tennis look at the end of this month during the U.S. Open and a few limited edition pieces will be available at select Nike locations in the US sometime in August.
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