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In the spirit of celebrating the strong and independent women of Africa and the fact that women are the backbone of the African Society, Vlisco has released a representative video Campaign.

new traditions vlisco

The campaign, titled ‘New Tradition, reflects the inner glow that echoes the beauty of the woman’s persona and the nature which surrounds them.

The campaign was shot in the beautiful Republic of Benin with women off all ages, dressed in the same fabric but uniquely tailored to their personal flair in gorgeous Vlisco Aso Ebi.

The fashion brand tapped on the shoulders of designers @styletempleofficial and @gracewallaceofficial to craft garments for these powerful women.

Enjoy the epic video below:

Read also: Ilare Releases ‘Datubi’ Lookbook & It’s Absolutely Amazing

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