The world’s third largest record label, Warner Music Group (WMG) has entered a new partnership with Chocolate City, and is seeking to invest in the afrobeats genre. Warner Music Group (WMG) is partnering with Chocolate City in a deal that WMG says will “dramatically grow the reach of African artists around the world, and will create new opportunities for global superstars in the region”
“At Chocolate City, we have always been passionate about discovering and developing the best talent across Africa and giving them a platform for global growth,” said Chocolate City Group CEO Audu Maikori in a statement. “The partnership with Warner Music Group is unique in the sense that our clients get the best of both worlds — curated and bespoke services by a highly experienced team across Africa and a dedicated global team to further push their music and their brands.”WMG will also financially invest in Chocolate City to help achieve its mission of signing and developing the best local talent in this fast-growing market. Today’s news follows the recently announced deal for WMG’s repertoire to be distributed by local streaming service Boomplay.
It also follows January’s news that another one of Nigeria’s best-known local record labels, Mavin Records, has secured a multi-million dollar investment from Kupanda Holdings.