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Apple has gone on record to say that temporarily exclusive albums have been getting pushback from labels and that video was its next avenue for expansion.

In the light of this, Apple Music is out with the latest documentary which is all about Sean “Diddy” Combs’ Bad Boy Records.


Diddy debuted the trailer and spoke a bit about Biggie’s legacy at the just concluded Billboard Music Awards.

The documentary will chronicle the label’s ascent and downfall in many ways, mirroring Combs’s career, and will of course touch on the death of Christopher “The Notorious B.I.G.” Wallace.

According to Apple Music’s Jimmy Iovine, the service would have 10 different series by year’s end.

The documentary titled; ‘Can’t Stop, Won’t Stop: A Bad Boy Story’ premieres June.

Click here to watch the trailer.


Written by Clement Oluwasegun

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