After eyeing Tiffany & Co. for years, LVMH recently proposed to the jewellery brand with a $14.5 billion (US dollar) ring and now the fashion world is spinning.
It’s no secret that global sales of Tiffany have been dwindling over the years whilst LVMH’s has been on the up and up.
Let’s take a moment to go through a timeline of all LVMH’s conquests/additions to the polygamous family.
1987 (Louis Vuitton) This is the year, the conglomerate began. It started with LV, then Moët et Chandon & Hennessy (leading manufacturers of champagne and cognac) merged respectively with Louis Vuitton to form the luxury goods conglomerate… LVMH
1988: Givenchy (a couture and ready-to-wear brand)
1993: Berluti (men’s shoes, leather goods, and men’s ready-to-wear brand)
1993: Kenzo (womenswear & menswear RTW brand) Acquired for $80 million.
1994: Guerlain (The French perfume, cosmetics, and skincare brand)
1996: Céline Acquired for 2.7 billion French francs ($540 million)
1996: Loewe (Spanish Leather Goods & RTW)
1997: Marc Jacobs Marc Jacobs, himself, became the creative director of womenswear for Louis Vuitton in 1997, stayed until 2013, after which he left to focus on his eponymous label.
1997: Sephora (The French cosmetics chain)
1999: Thomas Pink (U.K. Specialists in high-end shirts ) LVMH is understood to have paid around 30 million pounds.
1999: Tag Heuer (The Swiss watch company) Acquired 50.1 percent shares for $739 million
1999: Gucci Group
2000: Emilio Pucci Acquired 67% share for an undisclosed sum
2000: Rossimoda (The Italian fashion company).
2001: Fendi LVMH and Prada both acquired ownership stakes in Fendi at 51%. Then LVMH further increased its ownership stake to 84% in 2003.
2001: DKNY (New York-based brand) – 89% share for $650 million.
2009: EDUN Promote fair trade in Africa by sourcing production throughout the continent, the founders sold 49% of the company to LVMH in May 2009.
2011: Bulgari (the Italian jewelry brand) $6.01 billion for 50.45% share
2013: Loro Piana (the Italian luxury textile and ready-to-wear company) 80% for 2 billion euros.
2013: Nicholas Kirkwood (British footwear company) 52%
2013: J.W. Anderson Minority stake for an undisclosed sum.
2015: Repossi (family-run Italian jewelry brand) Acquired 41.7% for an undisclosed sum.
2016: Rimowa (the German luggage company) Acquired 80% for 640 million euros
2017: Christian Dior (Paris-based couture house) For $ 13.1 billion dollars
No response has been received from Tiffany & Co.’s camp but so far, one thing is for sure.
With this stellar list of designers under LVMH’s umbrella, we are confident that Tiffany & Co. will be right at home.
By: Joan K. Vincent-Otiono
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