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Will and Jada Pinkett Smith are set to launch a media company. In a statement released on earlier today, the couple announced that they’re starting their own multimedia venture called Westbrook, Inc.

“We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” the statement reads. “With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”

Content from the newly formed Westbrook Studios will put an emphasis on developing feature films, TV series and documentaries from diverse voices. It will also back projects as starring vehicles for Will Smith and the family’s network within Hollywood.

Kosaku Yada was named the company’s CEO while Tera Hanks will serve as the president. They are joined by COO Gila Jones, CFO Kevin McDonald and Vice President of business development Jesse Uram. Westbrook, Inc. will start launching content this month.

Read also: Will Smith Battles Himself In ‘Gemini Man’ Trailer

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