Universal Music Group, Africa’s new signee, Wurld brings Fujipop to life on his latest record, CONTAGIOUS. The forthcoming single is from his upcoming EP “Contagious”.
The PMAC and VIZUVLGVDS directed flick channels elements of contemporary African art and modern pop culture. The result is an interesting juxtaposition of African rhythmic sounds with modern design.
In the video, reality lines are blurred when Wurld awakes to experience what seems like an otherworld. Through his imagination, he transcends from an empty room, into a hypnotic sea of women. He is caught in the trance of the mesmerizing rhythm of the music and the seductive allure of the exotic dancers.
Love, happiness, everything is for the taking and he cannot help but immerse himself fully in this world.
The record invites all listeners to see the contagious nature of love, happiness, goodness, and freedom. It is Wurld’s interpretation of his innate belief that we as humans can more positively affect one another and inspire change.
The track premiered on Apple’s Beats 1 Radio Ebro Darden’s show as Discovered on Apple Music and is available across all digital platforms now.
Watch video below:
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