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It shouldn’t be of a much more surprise that Effyzzie Music diva Yemi Alade has bagged a multi-million naira deal, now with international cosmetic company NP Gandour.

The kind of branding given to her by her management and style of music is very sophisticated.


The #MTVMAMA2016 “Best Female” winner is now the spot as the face of ABC Hair Relaxer, which is arguably the most popular hair relaxing brand across the continent.

It is very obvious that Yemi Alade has been putting a lot of care and style to her looks especially her hair. I believe she is the best person for it.

As part of the deal Yemi Alade stars in a multi-lingual TVC which will air in Francophone and English speaking countries; also hot shots of the praised singer promoting “ABC Hair Relaxer Kit” will appear on billboards across the continent.

She is really a complete brand. Congratulations.

Written by Clement Oluwasegun


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