YouTube recently began to roll out a series of feature movies that viewers can watch for free, supported by ads. While the selection isn’t large, there are some notable ones to catch, like The Terminator, Legally Blonde, and Rocky.
The video platform began releasing the movies in October with a “Free to watch” category in its movie section, where users have traditionally purchased or rented movies. The films come with commercial interruptions, with pop-up ads that appear at regular intervals.
Rohit Dhawan, YouTube’s director of product management, said that the company saw an opportunity for consumers and advertisers, and notes that there might be a way for advertisers to “sponsor” films or hold exclusive screenings. At the moment, the selection is limited to 100 films, a selection that Dhawan says will eventually expand.
The feature comes not long after Roku announced that its free, ad-supported movie selection, The Roku Channel, would be available on the web (it was previously only available to those with a Roku TV or box), which also includes a number of older films, like The Matrix and 50 First Dates.
By Damilola Faustino
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